ThrivAI designs, builds, and manages custom AI agents and workflows for RIAs and independent advisory firms. Put client work in motion, give advisors more time to advise, and measure the return on the change.
30 minutes with Aaron. Bring one process you want to improve.
$1T+ AUMrepresented across prior advisor work
100+ firmsconsulted across wealth management
17+ yearsserving the advisor market
Vendor-agnosticimplementation built around your firm
Custom AI agents can pick up defined work as it arrives, use the relevant client context, and carry it across connected systems. We build them around your firm’s processes so your team can focus on client decisions and the exceptions that need a person.
Let incoming requests start the work. Agents gather the facts, request missing items, update connected records, and follow replies through completion. Your team handles the decisions and unresolved exceptions.
Measure: staff time per resolved case and commitments completed on time.
Turn a confirmed retirement, move, or family change into one coordinated response. Identify affected accounts and services, organize the required people and documents, and carry the agreed actions through.
Measure: time to resolve the event and repeated requests to the client.
Connect each household’s agreed service plan to timely action. Prepare relevant materials, coordinate specialists, schedule the right conversations, and follow through on what the client was promised.
Measure: service commitments delivered and cost per completed service.
Bring an acquired book, a retiring advisor’s clients, or a team handoff into a consistent service process. Reconcile records, preserve relationship context, and complete setup and open commitments.
Measure: transition effort, unresolved records, and service continuity.
Each build defines what runs automatically, what needs approval, and how completion is verified. Explore the Workflows →
Every engagement starts with the firm you actually run—its people, systems, compliance requirements, capacity constraints, and growth priorities.
A focused assessment of your firm’s readiness to turn AI into governed workflows, usable capacity, and measurable business value.
Build and launch custom agents, integrations, and workflows for a defined business outcome. Test the complete process, train the team, and compare results with the starting baseline.
Operate, maintain, and improve deployed workflows under an agreed support scope. Resolve failures, adapt to system changes, and expand the work that demonstrates value.
Every priority workflow needs a starting baseline, an accountable owner, and a clear definition of success. We connect implementation to the measures that show whether the firm is better off.
How to Measure AI ROI →Agree on the measures before the pilot. Compare results after launch. Expand, improve, or stop based on the evidence.
Time per completed workflow, including human review and rework.
Turnaround time, correction rate, completed handoffs, and adoption.
Realized savings and attributable profit against implementation and operating costs.
We carry the work from business case through implementation, adoption, and performance review. The firm gets a working process, clear responsibilities, and evidence to guide the next investment.
Explore AI for RIAs →Map the work, its volume and cost, the systems involved, and the people accountable.
Choose the workflow and define success against a time, quality, and cost baseline.
Define approved uses, data permissions, human review, vendor oversight, and exceptions.
Configure and test the tools, integrations, and handoffs with the people doing the work.
Train by role, review the KPI scorecard, and improve or expand based on results.
ThrivAI combines wealth management operating experience with practical AI implementation. Founder Aaron Steinberg brings 17 years across RIA custody, M&A, and platform leadership, including responsibility for LPL’s corporate RIA. That experience informs how we design change around the people, systems, and economics of an advisory firm.
"I've watched thousands of firms buy great technology and only a fraction turn it into real business value. The difference was never the tools — it was the execution around them. AI is that story again, at ten times the speed."
ThrivAI brings workflow design, governance, implementation, and measurement into one delivery process. The objective is a change the team can sustain and a business result the firm can evaluate.
Read Aaron's Full Story →Industry research reinforces what advisory firms are experiencing: AI use is accelerating faster than operating discipline, integration, and measurement.
Research points to two gaps: integrating AI into firm strategy and measuring its contribution to business performance.
*Charles Schwab, 2026 RIA & AI Research Study · †Thomson Reuters, 2026 AI in Professional Services ReportA practical way to assess the foundation before selecting tools.
Read the Insight →Operating modelHow leading firms connect ownership, governance, and execution.
Read the Insight →GovernanceThe questions that belong in a responsible vendor review.
Read the Insight →Independent advisory firms that want to create capacity, improve client service, strengthen compliance, and grow without adding unnecessary complexity.
No. We start with the workflow and the tools your firm already owns. New technology is considered where there is a defined gap and a business case for closing it.
We work within the firm’s compliance and legal review process. Approved uses, data boundaries, human review, vendor oversight, and documentation are built into the workflow before expansion.
Bring one workflow to a 30-minute conversation with Aaron. We discuss the process, systems and dependencies before scoping any paid work. If you are still exploring, the free Snapshot offers a directional starting point.
We compare workflow time, quality, and adoption against a starting baseline. Financial return includes realized savings and attributable incremental profit, measured against software, implementation, integration, training, and ongoing support costs. Time saved is reported as capacity until it creates a measurable financial benefit.
Identify where AI can recover time, improve service, and support profitable growth—with governance and measurement built into the work.